Market research introduction

Entry number 10- Market research introduction- readership research:

How many adults consume magazines in the UK?

- 71% of GB 15+ consume magazines across print and online

- 41% GB adults 15+ consume women’s monthly magazines across print & online

- 23% of GB adults 15+ consume women’s weekly magazines across print & online

- 40% of GB adults 15+ consume general weekly magazines across print & online

- 21% GB adults 15+ consume general monthly magazines across print & online

For Take a break -  find out as much as you can:

Take a Break is a British women's magazine founded in 1990 and published by H Bauer UK. It has been comfortably the biggest-selling women's magazine in the UK for over a quarter of a century and its brand extensions alone sell over 10 million copies each year.

Below are the monthly figures of how people of different age groups access the magazine: 

According to Bauer Media what are people are doing in lockdown?

Due to COVID-19 and lockdown, more and more people have been consuming media. There has been a 7% increase in magazine consumption, the main catagories are:

-   Escape

-   A dose of normality

-   Connection

-   Companionship

Examples of Bauer Media magazines practicing the four key roles: