Market research questionniare results

Entry number 13- Market research and audience results:

A questionnaire was distributed to 60 people in order to have a clearer understanding of the target audiences' needs/wants. The questionnaire was distributed via google forms and 57 people responded.

Basic audience info (age, gender, ethnicity etc.):


Layout (colour, font, composition):Forms response chart. Question title: Pick three colours you would like to see in a magazine:. Number of responses: 57 responses.Forms response chart. Question title: Which font would you like to see in a magazine:. Number of responses: 57 responses.Forms response chart. Question title: What type of layout do you prefer?. Number of responses: 57 responses.

These questions were asked to establish which colour scheme, layout and font my target audience would be most attracted to. The results show blue, white, black and pink to be the most popular colours, ​4 layouts were presented in the questionnaire and the most popular with the target age range group was the Z and C layout. Finally the most chosen font was serif, by only 1 vote difference. 


Images (model) and other information:Forms response chart. Question title: What representation would you want to see of the main model on the front cover?. Number of responses: 57 responses.Forms response chart. Question title: What gender would you want the model to be?. Number of responses: 57 responses.Forms response chart. Question title: How many images would feel is best for a magazine cover? (varied image sizes). Number of responses: 57 responses.Forms response chart. Question title: What type of freebie would you prefer?. Number of responses: 57 responses.Forms response chart. Question title: What type of stories would you prefer to read? Pick up to 3. Number of responses: 57 responses.
These results show people want the main cover model to be a happy young female. The audience will also prefer 1-3 images with stories about fashion, true crime, and motivating stories with cash prizes and gift vouchers. 


CONCLUSION:

In conclusion, I've decided to use pink, blue, black, and white in my magazine, and a C layout. I've also decided to use both serif and san serif fonts since they got almost an equal amount of votes. The cover will have 1-3 images with inspiring and motivational stories and include cash prizes and gift vouchers. The main model will be a happy young female.








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