Website pitch

Website Entry 1- My pitch

I will be making a website to go along with my magazine to display technological convergence and attract a wider audience for Bauer. Whilst print magazines consumption has been declining, the digital magazine usage has been increasing, the sales volume of the digital sector grew by 31.6 percent in 2018 from the previous year. As of 2019, 51 percent of adults in Great Britain consumed magazines monthly through their phones compared to roughly 40 percent individuals reading print magazines. 

In order to create a digital convergence between my two products, I will be including elements of my magazine into my website the front covers of both my magazines in the website. My website's front page will display both my magazine covers and have some of the featured stories. Furthermore, I will use social media platforms such as Instagram and Facebook to further cross promote the magazine, hence the website will also include hyperlinks to the accounts. The use of social media can help target my intended audience, 16-25 year olds because they are shown to be the most prominent users of media and platforms. The website will be accessible through links in social media and on the magazines itself.